Effective Date: July 10, 2025 Last Updated: July 25, 2025
Small World Labs, Inc. (“Gems,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you use our services, including our mobile application, website, and other tools related to Gems (collectively, the “Services”).
By using the Services, you agree to the terms of this Privacy Policy and our Terms of Service.
We collect personal data in a few ways:
Account Info: Name, email address, phone number, profile photo, and any preferences or profile tags you choose to add.
Phone Number and Authentication: When you provide your phone number, we use it solely to verify your identity and secure your account through two-factor authentication (2FA). We may send a one-time verification code via SMS to confirm your login or identity. Message and data rates may apply. We do not use your phone number for marketing or promotional purposes. Our third-party provider, Twilio, processes these messages on our behalf in accordance with our data protection obligations.
Recommendations (“Gems”): When you share a product, service, or place, we collect any notes, links, photos, or sale status you include.
Messages & Feedback: When you contact us or engage with features like friend invites, reviews, or surveys.
Payment Info: If you make purchases or confirm payments (e.g. marketplace resale), payment information is processed by our third-party processor (e.g., Stripe). We don’t store your credit card data.
Contacts (optional): If you import your contacts to connect with friends, we collect phone numbers and names to build your private social graph.
Device Data: IP address, operating system, device identifiers, browser type, and version.
Usage Data: Page views, feature usage, referral links, clicks, and interactions within the app.
Location Data: Approximate location via IP address. We may also request precise location (via GPS) to show nearby gems, only with your consent.
Cookies & Analytics: We use cookies and tracking technologies to understand how users interact with the Services and improve the experience.
We may collect info from:
Affiliate partners (e.g., product links or purchase tracking)
Local businesses or providers who recommend services within the app
Analytics providers to understand app performance and behavior
We use your data to:
Provide and personalize the Services
Verify your identity and secure your account through two-factor authentication (2FA)
Enable user-to-user recommendations and resale
Connect you to trusted providers in your community
Match you with friends or contacts already using Gems
Improve our content, product catalog, and local rec engine
Communicate updates, new features, and support messages
Detect and prevent fraud or misuse
Comply with legal obligations
We may aggregate or de-identify your data to generate insights without identifying you.
We may share your data with:
Trusted service providers (e.g., hosting, payments, analytics)
Authentication and security services (e.g., Twilio for SMS verification)
Affiliate platforms when you click on product links
Other users if you choose to make your Gems or collections public
Local businesses or providers you engage with via the app
Legal authorities if required to comply with law or protect our rights
We never sell your personal information.
Edit or Delete: You can update or delete your account and profile info at any time in the app.
Email Preferences: You can unsubscribe from non-essential emails via link in footer.
Location Settings: You control whether to share precise location.
Contact Syncing: If you opt in, we only use this data to help you connect with people you know.
Do Not Track: We currently do not respond to browser DNT signals.
Our Services are not intended for children under 13, and we do not knowingly collect data from children under 13.
We retain your information as long as necessary to provide the Services. If you delete your account, we’ll delete or de-identify your data, except where legally required to retain it (e.g., for fraud prevention or compliance).
We use reasonable security measures (encryption, access controls, secure infrastructure) to protect your data. However, no system is 100% secure, so we cannot guarantee absolute security.
You have the right to:
Know what data we collect and why
Request deletion of your personal information
Access your personal data
Not be discriminated against for exercising your rights
To make a privacy request, email: hello@smallworldlabs.co
We do not sell your personal information, as defined under CCPA.
Our services are based in the U.S. If you use Gems from another country, your information may be transferred to and processed in the U.S. and other countries with different data protection laws.
We may update this Privacy Policy periodically. We’ll notify you of material changes by updating the “Last Updated” date and notifying you via the app or email.
If you have any questions, contact:
Small World Labs, Inc. 251 Little Falls Drive Wilmington, DE 19808 Email: hello@smallworldlabs.co